One of the coolest gadgets I have been testing out lately is the Flip video camcorder. For less than $200, this extremely small, easy-to-use, high quality video camera can go with you anywhere, whether it is to your niece’s birthday party or to a trade show.
One of the most powerful marketing tools is the word of your customers. Testimonials are a great way to sing the virtues of your products or services. With the Flip camcorder, you can match up your customers’ faces with these testimonials.
Going to a trade show or to a client site? Invest in a Flip and take it with you. Ask your customers for a 10 second spotlight promoting your company. These testimonials can be added to your Web site as useful PR devices.
There are 2 types of Flips: the Flip Mino and the Flip Ultra, both of which are also available in high definition. I would recommend the Flip Ultra HD as it comes with a built-in USB for easy attachment to a computer, as well as fairly simple to use video editing software. Visit www.theflip.com for more information.
- Ruba Ayyat, Marketing