BTerrell Group Blog

How one CEO decided to buy, not build, the fintech on which to manage her business

Posted by Brian Terrell on Thu, Oct 27, 2022

"We build systems that become boat anchors for us!". That's a direct comment from a CEO who has had it with her mashup of internally developed document and workflow management system built on a combination of Sharepoint, Excel, and legacy on-premises accounting application. You can hear the full story in this 1 minute and 59 second video:
I just left a 3 hour working lunch with a prospect that has for 20 years managed their business service workflow using a combination of applications developed internally with Excel, Access and Sharepoint. This company's new leadership plans to grow 20 to 25% year over year for the next 10 years, and the first thing they've decided to ditch those home-grown applications.
I'm Brian Terrell, Managing Partner of BTerrell Group.
I asked the CEO why the decision to buy, not build, the technology on which the company will move forward. She said, "I want to be out of the software business, be good at what we are good at, and outsource everything else. The costs of upgrading these home-grown apps isn't that much less than the cost of replacing everything with BTerrell SmartSuite, a portfolio of software, services, and deliverables, that includes Sage Intacct.
The last thing the CEO with whom I had lunch said was, "We build systems that become boat anchors for us."
Don't stay stuck with QuickBooks, a legacy, on-premises financial application, or an internally developed business system. Reach out to me at, and we'll discuss moving forward with Sage Intacct, the one and only application ever named by the AICPA as the Preferred Provider of Financial Applications.
To learn more about Sage Intacct, BTerrell SmartSuite, and BTerrell Marketplace Partner Products, schedule an introductory call today using this safe link:
Now is the time to insist on membership in BTerrell SmartSuite!

Tags: Quickbooks upgrade, Intacct, Quickbooks, outgrown Quickbooks, Sage Intacct, BTerrell SmartSuite