BTerrell Group Blog

How does the Tour de France confirm the desirability of business outcomes?

Posted by Brian Terrell on Mon, Jun 20, 2022

Every year, the Tour de France creates one thrilling moment after the next for cycling fans around the world. But...what does it teach us about the desirability of business outcomes as compared to simple inputs and outputs?
Everything you need to know is in this 3 minute and 6 second video:
Two weeks ago, I shared how the biggest news in this year's Tour de France is Mark Cavendish' pursuit of the most number of stage wins in Tour history. By the time you watch this, you'll know he either did or did not achieve a story book ending, which looks like a win on the last day of the Tour on the Champs-Élysées. I define a story book ending as the most desirable outcome. Who could imagine anything better?
I'm Brian Terrell, Managing Partner of BTerrell Group, and we've been automating back-offices using Sage Intacct's Financial Management application out of a North Texas office longer than anyone.
For several months now, I've been explaining how Quickbooks upgraders can achieve the best possible outcomes by membership in BTerrell SmartSuite, which is a portfolio of services and deliverables including Sage Intacct's Financial Management application, all for one low monthly price. To catch up on those videos, head on over to
Outcomes mean far more than inputs or outputs. Cavendish' effort, his bicycle, and his teammates...those are the inputs to a stage win. The stage itself? That's an output. Becoming the greatest stage winner in Tour de France history, that's an outcome. In fact, it's the outcome cycling fans worldwide hope for. In the accounting software world, inputs are the accounting software, report design and development services, and end user training. Outputs include general ledgers that balance, financial statements that inform, and contract systems that comply with Generally Accepted Accounting Principles. Outcomes? They're a whole different level of better. Like error-free books and records, confident stakeholders and investors, and satisfied employees who look around the office and say..."this is a much better place to work than ever before!".
If you are about to upgrade from Quickbooks or that legacy, on-premises system, and have decided not to settle for anything less than the most desired outcome, then please reach out to me at to learn more about BTerrell SmartSuite, a portfolio of services and deliverables including Sage Intacct's Financial Management application and unlimited access to the imagination of our consultants to drive the outcomes you seek.
Until then, insist on membership in BTerrell SmartSuite.
To learn more about Sage Intacct, BTerrell SmartSuite, and BTerrell Marketplace Partner Products, schedule an introductory call today using this safe link:


Now is the time to insist on membership in BTerrell SmartSuite!

Tags: Quickbooks upgrade, Intacct, Quickbooks, outgrown Quickbooks, Sage Intacct, BTerrell SmartSuite