Marketing Automation

Take control of your marketing dollars by automating and tracking every marketing campaign, from one-time email communications to multi-faceted marketing programs. SageCRM, included as part of the Sage Accpac Extended Enterprise Suite, provides accurate metrics on all of your marketing activities, enabling you to identify and leverage potentially lucrative cross- and up-sell opportunities.

With SageCRM, you can target the right customer at the right time, eliminate guesswork, and put your company's marketing resources to their best use. You can execute better campaigns, track responses faster and easier than ever before, and make sound decisions based on what your customers want and how they respond.

PDF Targeted Marketing Effectiveness


  • Campaign Management
    Assign, schedule, and track marketing activities within a campaign.
  • Lead Management
    Give your sales team real-time access to the latest prospects and campaigns, keeping them in the loop each step of the way.
  • Email Management
    Send HTML emails, create email templates and send attachments to bulk email messages.
  • List Management
    Create new target lists from selected criteria, reuse successful campaign lists, and import mail-house lists.
  • Outbound Call Management
    Integrate outbound calls into any marketing campaign, and set up target lists and follow-up calls.
  • Reporting
    Create point-and-click reports and graphs for on-the-spot analysis and decision-making.