Social selling doesn't fall neatly into the standard buy/sell model. Even though you're the seller in a social selling relationship, you're the one who needs to raise capital – not the buyer. You need to raise your social capital. According to today's master of social selling, Eric Majchrzak, "Social capital is the currency of the social web."
Eric is the Chief Marketing Officer for BeachFleischman, an Arizona-based CPA firm with over $20 million in annual revenue. BeachFleischman serves an international client base and it's made social media and social selling an integral part of its marketing strategy. For Eric, the key to raising social capital is to "build relationships through social channels for the purpose of providing value. Don't merely sell for the sake of sales but really have a purpose behind your activity."Read More