BTerrell Group Blog

Masters of CPA Social Selling: Eric Majchrzak on How to Raise Your Social Capital

Posted by Brian Terrell on Wed, Oct 22, 2014

Social selling doesn't fall neatly into the standard buy/sell model. Even though you're the seller in a social selling relationship, you're the one who needs to raise capital – not the buyer. You need to raise your social capital.  According to today's master of social selling, Eric Majchrzak, "Social capital is the currency of the social web."

Eric is the Chief Marketing Officer for BeachFleischman, an Arizona-based CPA firm with over $20 million in annual revenue. BeachFleischman serves an international client base and it's made social media and social selling an integral part of its marketing strategy. For Eric, the key to raising social capital is to "build relationships through social channels for the purpose of providing value. Don't merely sell for the sake of sales but really have a purpose behind your activity."

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Tags: social selling

Masters of CPA Social Selling: Jason Blumer Reveals How His Firm Gets Ideal Clients to Contact Them

Posted by Brian Terrell on Wed, Oct 08, 2014

The giant, flashing red neon sign that greets you when you visit the Blumer CPAs website may be your first clue that it's not your typical CPA firm. Maybe.

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Tags: social media, social selling

Masters of CPA Social Selling: Rhonda Maraziti Credits Executive Sponsorship for Directing WithumSmith+Brown’s Social Selling Success

Posted by Brian Terrell on Wed, Oct 01, 2014

Networking and referral marketing reign at or near the top of business development strategies for CPA firms and other professional service organizations. In the digital age, Social Media platforms provide additional networking options for professionals to attract and retain clients. In this post, I recap the first in a series of conversations I’ve had with CPA firm marketing leaders regarding Social Selling, which might be defined as using social platforms to develop and promote a brand, provide thought leadership to the marketplace, and drive business to a firm. Thank you to Rhonda Maraziti, the Director of Marketing and Practice Growth at WithumSmith+Brown for agreeing to share her thoughts on professional service Social Selling in the digital age.

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Tags: social media, social selling

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