Truco Enterprises, LP (Truco) is a company in which ideas and business strategies are always fresh. By forming an innovative partnership and licensing On the Border® brand name retail products, Truco has created a unique platform that encompasses a range of Southwest/Mexican cuisine flavor options spanning four categories: salty snacks, dips, salsa, and drink mix. Today, Truco manufactures, markets, and distributes On the Border® premium-branded products throughout the nation. The company is headquartered in Dallas, Texas.
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