BTerrell Group Blog

Content marketing is an important part of a diverse marketing strategy.  The Content Marketing Institute recently predicted that nearly 42% of marketing budgets will be devoted to content marketing, with some allocating 46% of marketing dollars.  According to “4 Reasons Why Influencer Marketing Should Be Part of Content Marketing Strategies,” influencer marketing can also be a valuable element of a successful marketing strategy.  In addition to white papers, webinars, and blogs, influencer content can add the element of humanity and authenticity to a brand.  People-focused stories, instead of product-focused, can garner more attention and reach out to new and different audiences.

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From a young age, John Halbrook had a passion for repairing vehicles.  As described in “The Story of John Halbrook,” he would work alongside his father repairing pickup trucks down the street from the first Service King in the Dallas area.  As a young man, Halbrook took a job as a mechanic at the Service King and supported the owner Eddie Lennox with other tasks.  Halbrook oversaw the alignment machine, wrote estimates, and scheduled the painter when overnight work was needed.  Over time, Halbrook developed a vision that would take the Service King from one small shop to 27 Service King locations scattered throughout the Dallas-Fort Worth area.  During this time of growth, Halbrook developed a reputation as a leading collision repair provider. 

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Many business owners and managers especially appreciate their accounting and human resources teams.  Many times you hire people for a particular skill set or special knowledge that make them a vital and valuable part of your business.  By connecting human resources processes with financial processes, you can further improve productivity, add more time-saving automation with timekeeping and accounting processes, and invest in your people which is an investment in your company.

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Businesses that outsource certain tasks or operations are familiar with the dreaded statement of work (SOW).  As noted in “Tales of Horror:  SOW Edition – Sherpas in Blue Shirts,” posted by Rushi Raja on Everestgrp.com, these documents are necessary for outlining, often in painful detail, the scope of work of a project that includes such details as who is to do what, at what cost, and how to handle out-of-scope situations.  Many SOW writers lose innocent readers in confusing jargon, acronyms, and clever writing best left to playwrights.  There is really no reason to make an SOW difficult to understand and the confusion can actually come back to hurt you in the end anyway – lawyers are adept at finding flaws and inconsistencies.  Keep your next SOW simple, easy to read, and easy to understand.  If changes are requested during the draft phase, show your work by using the markup tools that highlight exactly what you changed.  Finally, when the lawyers get involved, as they often do, remember they charge by the hour.  A confusing, complicated document will take more time, and lawyer fees, to review and edit.  Save time and money when creating your next SOW by keeping it simple.  Contact BTerrell Group for guidance with simplifying SOWs and the other moving parts of your business.   

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Nonprofit organizations, like other for profit businesses, are not immune from the requirements of the Affordable Care Act (ACA) reporting.  A nonprofit that employs 50 or more ‘full time equivalent employees,’ as defined in ACA legislation, triggers action.  In addition, nonprofits could be eligible for ‘small business health care tax credits’ if they have fewer than 25 employees.  If you are confused about the new ACA reporting, you aren’t alone.  Here’s what you need to know now and what you can do to remain compliant.

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