Recently, I stumbled across a blog article on SaaS pricing authored by Leo Widrich, the Chief Marketing Officer of Buffer. Buffer provides social media automation by helping companies large and small schedule and measure social content publishing. In the case of Twitter, Buffer allows a social media poster to spend a short amount of time creating enough tweets to publish over a longer period of time. Posting consistently according to a schedule but at different times during the day makes sense as it can expand the audience and build engagement. Buffer makes this possible with Twitter, Facebook, LinkedIn and other social media platforms. And, Buffer offers pricing plans for individuals so that the tool is not just for business.Read More
BTerrell Group Blog
The contractor built my house from a plan. Toyota built my car from a plan. I’m typing on a computer built from a plan. Why not implement a mid-market ERP system from a plan?
Prospects love this idea until they hear it cannot be free. A good plan cannot be free, otherwise everyone could do it and there would be far more plans than projects. To expect either a smooth, undocumented implementation or a good, free plan is about as likely as driving on an interstate highway that is yet to be mapped out. Without a plan, every quote is just a guess and every Statement of Work is just a prayer. If one is contemplating the acquisition and implementation of a mid-market ERP program from which will come information to guide important future business decisions, then a plan is the right investment.
A good plan displays a company’s human resources and business processes on paper in chart form. The plan could be 75% graphic and 25% narrative and might cost $2,000-$7,500 or even more. However, it might provide the needed insurance against a project gone wild, and, most importantly, it will turn a guess into a quote.
- Brian Terrell, CPA and Managing Partner