BTerrell Group Blog

What is CRM and Why Do I Need It?

Posted by Meredith Gooch on Tue, Mar 20, 2012

CRM stands for Customer Relationship Management, and it is more than just a software application. CRM is a business solution for all customer-centric processes. It covers every interaction with customers across the entire business. It improves internal business processes, enables closer management of new and existing customer relationships, increases revenues and decreases inefficiencies and provides management with timely and reliable insight to guide decisions.

With customers in over 70 countries worldwide, Sage CRM is an award-winning, web-based customer relationship management solution. It is a full suite CRM solution comprising sales, marketing and customer service automation.

Over ten thousand customers across the globe use Sage CRM every day to manage and maximize the performance of their business and in particular their sales, marketing and customer service activities.

Benefits of Sage CRM to Your Business:

  • Ensures your sales, marketing and customer services resources are being used to maximum effect

  • Reduces your cost-of-sale

  • Reduces the cost of your marketing leads

  • Ensures you meet customer service level agreements

  • Minimizes administration costs

  • Protects and grows your revenues

  • Ensures that your investments are all aligned to revenue development

  • Enables you to pinpoint underlying issues and take corrective action accordingly

  • Reduces the potential for customer attrition

  • Enables you to leverage further revenue opportunities within your current customer base

  • Empowers your staff to provide exceptional service to your customers

  • Reduces your opportunity cost

  • Boosts productivity and enables staff to accomplish more in their working day

  • Maximizes customer communications and interactions through integrated social media channels

Sage CRM offers customers a rapid route to value through its focus on ease-of use, ease-of-deployment, ease-of-integration, and ease of access anytime, anywhere. In my next blog post I'll talk about some of the features for specific functional roles including sales, IT, customer service, and marketing professionals.

Tags: CRM, what is crm, Sage CRM