by Chris Firra and Anthony Cox
BTerrell Group Blog
CRM stands for Customer Relationship Management, and it is more than just a software application. CRM is a business solution for all customer-centric processes. It covers every interaction with customers across the entire business. It improves internal business processes, enables closer management of new and existing customer relationships, increases revenues and decreases inefficiencies and provides management with timely and reliable insight to guide decisions.
Many companies are jumping on the CRM bandwagon, and for good reason. Companies that use CRM experience better business reporting, reduced data entry, faster and easier quoting, access to critical sales information, and increased customer service experiences.
One of our newest employees described BTerrell Group well earlier this week. He said, "I see this company as specialist in pain management; we try to reduce the pain mid-size companies feel as they begin to grow and become more complex organizations." He is exactly right!