BTerrell Group Blog

What is CRM and Why Do I Need It?

Posted by Meredith Gooch on Tue, Mar 20, 2012

CRM stands for Customer Relationship Management, and it is more than just a software application. CRM is a business solution for all customer-centric processes. It covers every interaction with customers across the entire business. It improves internal business processes, enables closer management of new and existing customer relationships, increases revenues and decreases inefficiencies and provides management with timely and reliable insight to guide decisions.

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Tags: CRM, what is crm, Sage CRM